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We've seen in many cases how these companies have attempted to suppress the publication of these studies or have threatened the careers of scientists who have administered studies that produced negative findings. But common sense has not prevailed: the industry pressured the FDA to legalize direct-to-consumer advertising in 1998, and since that time drug ads have polluted the airways and the world of print publications, and prescriptions for those advertised drugs have risen considerably as a direct result of the advertising. Its market value is withering away with each passing day, its credibility is plummeting at an accelerating pace and patients and doctors are wising up to the fact that pharmaceuticals are not the answer to health. Consumers do not actually write their own prescriptions, but they practically do, based on whatever drugs they see advertised on television. That's a good question with a simple answer. Over the next 11 years, this increased more than 50-fold to over $3 billion in 2003. Ephedra Fact And Fiction by Mike Fillon, page 77 Pharmaceutical companies are in business to make money; with the exception of over-the-counter medications that will be sold in great numbers, the only way a pharmaceutical company can make lots of money is by developing medications that can be patented. Betrayal Of Trust By Laurie Garrett, page 205 According to the study, Vioxx, an arthritis drug sold by Merck & Company, was the most-heavily advertised prescription drug and also accounted for more of last year's increased drug spending than any other single drug. Doctors chronically under-report and even ignore the deaths or adverse reactions to the drugs they prescribe because it is not in their professional self interest to raise public awareness to the danger. Now your doctor can provide a treatment to help control nicotine withdrawal symptoms. The American Psychiatric Association is literally built on a foundation of drug money: millions of dollars of pharmaceutical advertising money are poured into the APA's publications, conferences, continuing education programs, and seminars. Bristol-Myers Squibb and Hoffman-La Roche, for example, added over one thousand salespeople over the last couple of years. For editors of many journals whose profit margins are not robust, that experience might lead them to be chary about criticizing the advertisers who support their publications. On The Take by Jerome P Kassirer M., page 91 Drug companies often claim that they are just helping the public by providing physicians the best information possible. They admit that they might make friends and generate goodwill for their companies in the process, but their primary goal, they claim, is education, not marketing. The content of these ads is based on the information in package inserts, with the same limitations or omissions of important side effects and/or lower, safer doses. What is being asserted, then, is that certain practices that now seem unconscionably risky were once seen as innocent, as innocent as, in days gone by, puffing on a Lucky. Subscriptions to the Journal had increased from 13,078 in 1900 to over 80,000 by 1924. That's my official job.