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My conscience as a physician nevertheless demands that I offer to my patients sufficient resources so that he or she can decide which route to follow in their struggle to recover health. Of course, you can escape the system by avoiding all prescription drugs, and there is a way to do it intelligently and safely. It has nothing whatsoever to do with enhancing human health. Its market value is withering away with each passing day, its credibility is plummeting at an accelerating pace and patients and doctors are wising up to the fact that pharmaceuticals are not the answer to health. On the contrary, it's the storyline of a Zoloft commercial – yes, Zoloft, a powerful antidepressant drug. That makes sense, but it's not the way things work." we compassionate humans gasp in unison." Just in case advertisements in the Journal of the American Medical Association (JAMA) haven't properly seduced doctors, pharmaceutical companies take an extra promotional step by aggressively "detailing" doctors, which involves promoting drugs through door-to-door giveaways of free information and samples, according to Health Care in the New Millennium. Ephedra Fact And Fiction by Mike Fillon, page 176 Many of us don't find the amount of money spent on marketing prescription drugs to physicians surprising, but when considering the billions of dollars spent on marketing prescription drugs to the public, don't you wonder why.4 in 2000. Merck spent $160. Death By Medicine by Gary Null PhD, page 19 Since the mid-1990s, pharmaceutical companies have tripled the amount of money they spend on direct-to-consumer advertising prescription drugs. Future Consumer com by Frank Feather, page 190 The pharmaceutical companies have been quick to realize the potential of this expanding market and are beginning to target advertising for prescription medicines directly to consumers, on television and in print. More than half recognized Paxil, 45 percent knew the cholesterol-lowering Zocor, and nearly 80 percent were aware of the pharmaceutical phenomenon Viagra." However, by the same time, the bond between the AMA and the pharmaceutical companies was firmly established. Such funding can sway the balance of opinion from professional caution to uncritical acceptance of a new therapy or drug. It did this through medical journals, continuing medical education, sponsored events, sales calls, and junk mail.