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The installment on cancer quackery was part of a lavish six-part "Medical Hucksters" series. Wearing white When Healing Becomes A Crime by Kenny Ausubel, page 102 ." It's also reasonable to say that if drug companies were truly interested in the welfare of the patients, they wouldn't engage in direct-to-consumer advertising. In 2000, pharmaceutical companies spent $2.5 billion on mass media pharmaceutical advertisements, according to Mike Fillon in Ephedra: Fact or Fiction. So, how is direct-to-consumer advertising so effective in a system in which doctors write out the prescriptions. Through TV, magazine, and newspaper advertising, pharmaceutical companies are taking their message directly to the public. But the FDA, to this day, has done nothing about these violations. Gary Null.