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It also occurs to me that Merck was well aware of the dangerous nature of Vioxx years before they ultimately decided to pull it off the market, and it appears the company was engaged in a consistent, conscious effort to discredit negative information about the drug. They also would have saved a small fortune. So much for evidence. Don't believe the latest hype when a drug ad says you won't feel depressed by ingesting their high-profit synthetic chemicals. We're going to see far more pronouncements and new evidence emerging of how drug companies covered up the facts, distorted the science and misled the public just in order to generate more profits. In 1991 the drug companies spent a paltry $55 million on advertising drugs directly to consumers. Along with this increase in demand, there has been a shift toward the use of more expensive medications. It's more than a coincidence that many of the most expensive medications happen to be those medications that are most heavily advertised., page 84 Dr. To the PDR, to drug company representatives who make the rounds of doctors' offices, and to advertising in medical journals. In 1985 the pharmaceutical Advertising Council and the FDA solicited funds from the pharmaceutical industry to combat medical quackery; they also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide, asking them to cooperate with the anti-quackery campaign. Gary Null.