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He jointly authored "Blood Money" in the American Weekly, the Sunday magazine supplement of the Hearst newspaper chain. Its market value is withering away with each passing day, its credibility is plummeting at an accelerating pace and patients and doctors are wising up to the fact that pharmaceuticals are not the answer to health. Why. The remainder of the spending increase came from 9,850 prescription medicines that companies did not advertise, or advertised very little. The study attributed the spending increase to a boost in the number of prescriptions for the fifty drugs, and not from a rise in their price. The Miracle Of MSM by Stanley W Jacob, page 13 The reason drugs cost more in America than in any other country boils down to one simple factor: the pursuit of maximum profit. The Big Fix by Katharine Greider, page 91 This translates to a likelihood that prescriptions are being given for drugs that are more dangerous and less effective than patients—or even doctors—realize. Although the FDA requires advertisers to present a "fair balance," Cheryl Graham, Acting Director of the FDA's Marketing Division, admits that one-half of the journal ads violate this standard. Prozac Backlash by Joseph Glenmullen MD, page 226 Doctors have access to many other sources of medical information.D. Ironically, the long-time General Manager of the Association, George H. Nonetheless, they may have even more impact on the use and misuse of drugs than pharmaceutical advertising in medical journals and in the lay media. DR.