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In the 1990s, direct-to-consumer advertising like this increased at a compounded-annually rate of 30 percent, according to Ian Morrison's book, Health Care in the New Millennium. Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 13 The cheap-but-effective medications that can't be patented are also kept out of the limelight by the big companies paying for advertising and the mass media intent on making money through advertising. To derail efforts at making pharmaceutical benefits an integral part of Medicare, they spent tens of millions of dollars on an advertising campaign to discredit the Canadian system, and even created a bogus organization, "Citizens for Better Medicare," to try to lend credibility to their efforts. It used to be that prescription drugs could only be touted to physicians. PROZAC Panacea or Pandora by Ann Blake Tracy PhD, page 43 Merrell Dow pharmaceuticals mounted a massive advertising campaign admonishing, "If you want to quit smoking for good, see your doctor.5 billion figure for consumer ads is concentrated on a relatively small handful of medications. This intensive exposure creates what ad people call "brand awareness. All have been among the most heavily advertised drug products. But the FDA, to this day, has done nothing about these violations. These repeated problems compelled Drs. On The Take by Jerome P Kassirer M. Medication package inserts, drug advertising toward physicians and consumers, and the information in the ubiquitous Physicians' Desk Reference come directly from the drug companies. The 1962 Harris-Kefauver Amendment to the Federal Food and Drug Act imposed strict regulations on pharmaceutical company advertising. In 1985 the pharmaceutical Advertising Council and the FDA solicited funds from the pharmaceutical industry to combat medical quackery; they also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide, asking them to cooperate with the anti-quackery campaign. Do you believe the FDA can protect the public from dangerous drugs.