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Medical research alone cannot change what Americans eat. There's very little real evidence in the world of evidence-based medicine. So much for hard science. As we have seen recently, both of these promises by drug companies have turned out to be not just distortions, but outright lies." Car and pharmaceutical commercials use the same hooks -- popular music, good acting and lofty promises -- to hook consumers and reel them in. Falling prey to car commercials results in little more than hefty car payments; however, becoming seduced by pharmaceutical companies can result in the consumer willingly taking powerful drugs, at the risk of serious illness and even death. John Abramson's book Overdosed America.4 in 2000. Telling clever stories with misleading ads Well, first, let's explore direct-to-consumer advertising, namely the television commercial. Doctors are easy to manipulate, drug companies discover You may be wondering why doctors base their prescriptions on the requests of their patients, who usually have no medical training whatsoever. Overdosed America by John Abramson MD, page 81 While $3 billion in advertising may seem like an awful lot, rest assured that the drug companies aren't worried. Spending on prescription drugs is now the fastest growing portion of healthcare spending in the United States.9 percent of all lipid-lowering prescriptions. standards, or to continue a nearly $2 million testing program, Russia couldn't even find the wherewithal to buy television advertising time on national television to promote AIDS education. Prescription Alternatives by Earl Mindell RPh PhD and Virginia Hopkins MA, page 531 Pharmaceutical companies spent $2. Prescription For Dietary Wellness by Phyllis A Balch, page 285 Claritin, a formerly prescription antihistamine used to control allergic symptoms, was far and away the most heavily advertised prescription drug in the two years following the FDA's 1997 rules change.I. Pfizer alone has forty-five hundred people in its sales force. Ephedra Fact And Fiction by Mike Fillon, page 146 Furthermore, physicians who abide by a conventional Western medical perspective are more likely to publish papers and be on editorial boards of scientific journals than their peers who hold to different philosophies." Disease Prevention And Treatment by Life Extension Foundation, page 725 At first, pharmaceutical companies stepped up advertising, some of which ran for four pages, in the medical journals and weekly magazines sent to doctors' offices. Prozac Backlash by Joseph Glenmullen MD, page 226 Doctors have access to many other sources of medical information. One provider of medical education, Joe Torre, the chief executive of an advertising agency that owns its own clinical research company, said, "Very often doctors are more influenced by what other doctors say than what pharmaceutical companies have to say. MANETTE: On November 23, 2004 PBS Online News Hour Program you were quoted as making the following statement. GRAHAM: Since November, when I appeared before the Senate Finance Committee and announced to the world that the FDA was incapable of protecting America from unsafe drugs or from another Vioxx, very little has changed on the surface and substantively nothing has changed. They continue to let the damage occur.