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Vital research paid for with taxpayers' money remains locked in the medical journals unless it is communicated to the public and implemented by government policy. Yes, I am outraged at Merck's apparent behavior, and yes, I think this company should be investigated and the top decision-makers of the company who engaged in this apparent scientific cover-up should be held not just financially responsible for the suffering and death these drugs have apparently caused, but even criminally liable for engaging in these actions. Even doctors are (finally.) becoming more skeptical of drug companies. At the beginning of the commercial, the typical 30-something-year-old woman is standing outside a house, looking through the window at the happy party going on inside. I've been [the consumer recites the depression symptoms listed in the Zoloft commercial]. Along with this increase in demand, there has been a shift toward the use of more expensive medications. Doctors chronically under-report and even ignore the deaths or adverse reactions to the drugs they prescribe because it is not in their professional self interest to raise public awareness to the danger.5 billion by 2005, a 1,200% increase over a decade, as drug manufacturers decide, as Vodra put it, to "fight fire with fire in the marketplace. Nearly half of those who asked for an advertised drug—13 percent of all consumers—came away with a script." They estimate a figure of 5 billion dollars was spent in 1991 for this type of advertising and add, "Though doctors insist their scientific training, high intelligence, and sophistication enable them to resist manipulation, the truth is that skillful marketers can influence M. Although the FDA requires advertisers to present a "fair balance," Cheryl Graham, Acting Director of the FDA's Marketing Division, admits that one-half of the journal ads violate this standard. Health Care in the New Millennium by Ian Morrison, page 30 The FDA's bias is further shown by its selective implementation of policy directives. Some invite pharmaceutical representatives into their offices and conferences, and some attend industry-sponsored conferences. Some ads boast that physicians don't have to bother reducing the drugs' dosages for older people, not even for those with other disorders or taking other medication. Then, in 1981, the drug industry proposed that the FDA allow advertising directly to consumers, arguing that the public should not be denied access to the "knowledge" that would be provided by such marketing. As a result, the ads were vague and unfocused, primarily brand-awareness campaigns designed to smooth the way at the doctor's office. Overdosed America by John Abramson MD, page 151 In the fall of 1971, the FDA also made a serious attempt to halt the growth of the increasingly popular field of alternative medicine. On The Take by Jerome P Kassirer M. Gary Null.