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The Omega Diet by Artemis P Simopoulos MD and Jo Robinson, page 365 Aghast at Hoxsey's upset victory, Dr. The company likely wanted to only show the good side of Vioxx (the reduction in inflammation), and it never wanted to talk about the negative side effects of taking this drug, such as the increased heart attack risk. An honest person would say, "Okay, if a drug company discovered some drug was causing heart attacks, and if it had the best interests of its customers at heart, then it would have immediately alerted the FDA and voluntarily withdrawn the drug very early on in the game and not waited years. Telling clever stories with misleading ads Well, first, let's explore direct-to-consumer advertising, namely the television commercial. Encyclopedia Nutritional Supplements by Michael T Murray ND, page 90 In addition, since niacin is a widely available "generic" agent, no pharmaceutical company stands to generate the huge profits that the other cholesterol-lowering drugs have enjoyed.8 million to promote Vioxx to consumers—more than PepsiCo spent to advertise Pepsi or Budweiser spent to advertise its beer, the study said. Death By prescription by Ray D Strand, page 169 Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time. They have sophisticated pharmacoeconomic teams to negotiate the presence of their products on the formulary, and they have understood how to use both legislative action and sophisticated marketing to ensure that their products are not cut out of either Medicaid or private sector formularies. They can also move very quickly and deftly to "squash" any negative news about their clients, as well as to promote damaging news about others. Prozac Backlash by Joseph Glenmullen MD, page 226 Doctors have access to many other sources of medical information.